So what’s it all about…
Brand Showcase & Press Gifting Room: dedicated to promoting exhibitors to the British Press and UK Media Influencers.
Encouraging journalists to attend any trade show is hugely challenging in today’s fast paced media environment. As many have previously told us, there just isn’t enough time in the day, or even half a day, to walk a trade show looking for ideas.
We introduced our Brand Showcase and Press Gifting Room initiative to the Exclusively Shows in 2017. An edit of the main show itself, journalists are invited to see event highlights in one space quickly and effectively - without having to take too much time out of their day.
With over 230 press, bloggers and influencers visiting in 2019, the Exclusively show has become the “must do” show for journalists in the sector. Our combined potential consumer reach achieved by exhibitors at the show is 21 million+ across Print, Online & TV (with influencer reach at 5.9 million).
Journalists who visited included:
ITV’s This Morning, Loose Women, Heat Radio, C4 Sunday Brunch, Closer, idealhome.co.uk, Daily Mail lifestyle team, Good Housekeeping Magazine, Sunday Mirror, Take a Break, London’s Evening Standard, Your Home, Elle UK, You & Your Wedding, OK!, Hello,
Influencers who visited included:
Queen of Clean, Sustainability is Cool, Lean Student Chef, You need a Vicky, Eat Cook Explore, Becky Home Sweet Home, Truffle & Toast, Pixie Dust Cleaning, Exceedingly Vegan, The Real Kwai Chi, This Girl Can Organise, Declutter Dollies, Scarlett London, Making a House a Home, Little House and many more...
A mini exhibition space in its own right, each journalist is also given a brand catalogue and gift bag of items to take away and test. Post event the press office team follow up with those who attended to help secure coverage for participants, as part of this ground-breaking trade show initiative.
How to get involved: