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For the past ten years, in conjunction with Progressive Housewares, we have arranged for the
collection of exhibitor’s generous donations of products to charity. This opportunity will take
place once again at the end of this year’s show.

Exhibitors wishing to make a donation are requested to repack products at the end of the
exhibition and take them to the press office.

  • During the exhibition a photo call will be arranged for all contributors.
  • This will take place at 08.45 on Wednesday, 25 August.
  • Please send a company representative, with a sample of your donated products, to the press office to take part.

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 Our supported charity: In Kind Direct

At In Kind Direct we believe everyone deserves access to life's essentials and that no useable product should go to waste – We exist to enable more communities to thrive and offer a simple solution to product giving.

We receive donated consumer products, which we then sort, store and distribute directly to charitable organisations in our network across the UK, helping their services to go further.

Donating products to us enables companies to reach not just one, but thousands of charitable organisations. We are proud to work with charities, community groups, foodbanks and schools who support a wide range of social issues, from hygiene poverty and domestic abuse, to unemployment, homelessness and mental health issues.

Since being founded in 1996 by HRH The Prince of Wales, we have distributed over £275m worth of essential products, diverted over 31,000 tonnes of usable products from going to waste and supported over 11,400 charitable different organisations, reaching 250,000 people every week.

The demand for kitchenware and essential housewares is ever increasing, as 69% of charitable organisations in our network identified these as key products they require*.

If you have goods to give, we provide a single point of contact to ensure your products support hundreds of causes, in turn making a positive impact on thousands of people’s lives. We also provide a feedback loop to highlight the impact of the donation and where the products have been distributed.

If you would like to discuss partnership opportunities for planned or surplus donations, please contact Eva, Chris and Maya at This email address is being protected from spambots. You need JavaScript enabled to view it..

In Kind Direct are working with Exclusively Housewares to coordinate product donations at this year’s event and will be attending to answer any questions you may have on donations and partnership opportunities.

  • In Kind Direct Q2 Impact Survey: 748 respondents