Trend consultants Scarlet Opus are once again supporting the show, with trend talks, trend displays of the most 'on-trend' products, and bookable trend tours,

Here is a taster of the three trends for 2024 and beyond that will be on display at the Show in 2023.

The importance of understanding trends and their potential impact on your business is huge and the show includes details of three key trends in interiors.

SoonTrend 2023 artwork

Why is an understanding of trends so important?

Designs Trends for interiors emerge (currently) with the seasons, They will emerge and permeate the world of fashion and housewares, whether you understand them, are aware of them, follow them ... or not.

Understanding the causes of trends, why & what they are gives retailers insight into how their customers are feeling and what they want to surrounds themselves with.

Armed with this knowledge a retailer can develop an instore experience that will attract and engage consumers, purchase products in made using the materials, colours, patterns and shapes that will satisfy the prevailing wants, needs and desires of their customers. Merchandising displays is given direction & purpose. Knowledge & use of future trend insights is like harnessing the power of a Perfect Storm and using it to power your business.

Trend Intelligence can and will, future proof your business.

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"Homestead" trend

Homestead is all about serene sanctuaries brought to life by a sophisticated combination of dark surfaces against a backdrop of earthy browns and greens. It offers cottage core cosiness and private space with access to the outdoors. With a feeling of connected remoteness, this trend is expected to last well into this and next year.


"Escapsim & Phygital" trend

Escapism | Phygital introduces a futuristic world where virtual reality is the norm and blurs the lines between physical and digital. Bright, confident shapes bring this to life, with a punky shocking pink projected to be the key colour. This is about engaging with the Metaverse and virtually ‘using’ products before buying them.

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"Comfort & Wellness" trend

Wellness and Comfort focuses entirely on calm minimalism. Incorporating both psychological and physical comfort, this trend is subtle, but not bland. Dreamy, soft shapes come together with a palette of light, pastel tones to create a nourishing space that is reminiscent of the 50s and 60s. The colour palette also works well for kitchen products, while luxurious textiles such as silk and faux-fur bring the comfort element to life.

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