So what’s it all about…
Encouraging journalists to attend any trade show is hugely challenging in today’s fast paced media environment. As many have previously told us, there just isn’t enough time in the day, or even half a day, to walk a trade show looking for ideas.
Identifying this as a problem to solve, we introduced our Brand Showcase and Press Gifting Room initiative to the Exclusively Shows in 2017. An edit of the main show itself, journalists are invited to see event highlights in one space quickly and effectively - without having to take too much time out of their day.
A unique opportunity for you to present key products to leading consumer journalists, influencer's and bloggers, the showcase - which takes place within our media centre – proved popular in its first year with over 50 journalists from 35 quality publications (both online and in print) attending to uncover potential products to talk about, 2018 saw this doubling. Titles that participated and featured brands in 2018 included:
GQ - Hello! online - Good Housekeeping- ITV This Morning - The Sun - Daily Mail on Line - Ideal Home - Take a Break - House Beautiful - Sainsbury's magazine - Good Homes – MyWeekly – Heat - Home Style – Jamie - Living Etc - Stylist - Mirror plus many Influencers
A mini exhibition space in its own right, each journalist is also given a brand catalogue and gift bag of items to take away and test. Post event the press office team follow up with those who attended to help secure coverage for participants, as part of this ground-breaking trade show initiative.
NEW FOR 2018
Introducing 'Christmas in June'
Traditionally the British Press start looking at potential gift and gadget ideas to feature within their lucrative festive season additions at the beginning of July, but we want Exclusively Exhibitors to get on radar and ahead of the competition within our Brand Showcase at the show in June. Pitching and ultimately having product placed within key titles in the lead-up to Christmas is not just great for brand visibility to consumers, but it can also make a huge impact in terms of product sales both in-store and online.
If you are launching, or have a stand-out gifting line you want the press to know about as part of your presentation within the 2018 showcase, please flag to us and we will ensure this is highlighted within our communication to journalists.
How to get involved
One brand: submitting 4 products – along with a small item for the goody bags (if applicable), is set at a service charge of just £250+vat for the 2018 shows. Test samples for the goody bag’s do not have to feature within the showcase itself, but should be something memorable/press worthy. Discounts are in place for those exhibitors wishing to submit multiple brands.