Why not start your 2019 Exclusively at the Trend Hub? The displays created incorporate exhibitor products selected in the context of three consumer and design trends for 2020 as selected by our Trend Agency Scarlet Opus. The selected design trends will guide the styling of interiors over the next 18 months.

On Trend Award

The Trend Hub, is housed in the Atrium above Exclusively Electrical Hall.

Knowing what consumer want next, enables you to buy more of what will sell, it helps de-risk buying for retailers, informs and inspires merchandising. Trend knowledge let’s retailers be the best they can be and enjoy a more certain future.

On route to the Trend Hub and throughout your time at the show, look out for the ‘Recommended on Trend Product’ Awards around the exhibition on exhibitors stands, these have all been selected by Scarlet Opus as being “On trend”, meaning that they have the very best chance of being what consumers will want to buy.

To fully appreciate the value and use of future design trends, we would also recommend time is well spent either:

  • Taking part in a Trend Tour
  • Attending the Trend Talks – available on both days.
  • Visiting the Scarlet Opus Trend hub – open for the duration of the show.

The Scarlet Opus Trend Talks, Displays, and Trend Tours will focus on the three Design Trends: Traveller, Fellowship and Satori, an overview of which is explained below. 

Why is an understanding of trends so important?

Working with retailers & manufacturers Scarlet Opus provide in-depth information about the future wants needs & desires of consumers; how people will be living in the future and what they will want to surround themselves with. They get very specific about colour, material, pattern, texture & shape to make products desirable 2-3yrs in advance of their launch.

By identifying trends which are relevant to the housewares sector and right for every business in it, Scarlet Opus will help you create a unique and sustainable competitive advantage.

Trend Intelligence unlocks the path to your chosen future.


The Trends Explained; Traveller, Fellowship and Satori

Autumn/Winter 2018-2019 Trend – Traveller

The followers of this trend will dare to look ahead with optimism to a calmer more stable era. Establishing fairness is central to the trend’s agenda and an era of transparency and clarity begins. The trend is focused on restoring balance, order and correctness. (Will we revert to format dining? Will we be buying British?)

Spring/Summer 2020 Trend – Fellowship

The fellowship trend is all about the Power of the Collective, rising up together as a community of collaborators. Consideration for the planet, the farmers, factory workers and the materials used. It’s all about a global outlook which installs hope that it must get better for all. Its very much about revolting from the establishments, with its systems, protocols and procedures but moving to a more relaxed comfortable environment. Leading to a celebration of diversity, embracing new from all corners of the world in our increasing globalised world. Simply reaching out for a better truer future.

Spring/Summer 2020 Trend – Satori

#serenity is the basis of this design trend and it reflects on the “Art of Living”. A recognition and acceptance cement our relationships with what is real rather than virtual. Moving back to solid values, from which we can build a framework. Consideration and compassion are given to the natural world, and all that has a low carbon footprint. Veganism, biodegradability, cooking from scratch all come to the fore.

Preserve you, the planet, in order to maintain a balance and gain serenity.


Scarlet Opus Tour Tickets