The 2019 show ended with exhibitors in excellent spirits. The core show visitors were on a par with previous years, the number of retailers attending was up, although the number of delegates per retailer decreased.
The show’s overall attendance rose by just over 5%, fuelled by a relatively new breed of visitors to the show, “The Influencers and Consumer press”.
‘Exclusively 2019 was a quality show featuring over 150 exhibitor’s presenting over 275 of their brands. The feedback from exhibitors has been positive, with many commenting on the quality of visitors to their stands including new customers, as well as the increasing numbers of influencers and bloggers. It was very pleasing to witness the show’s Brand showcase initiative, now in its 3rd year, gain considerable momentum, with attendance more than doubling that on 2018. This initiative alongside the Trend Initiatives with Scarlet Opus, highlights how the content of the show does needs to adapt and mirror the changing face of the market’. Adds Will Jones, Bheta, Chief Operating Officer & Chairman - Exclusively Shows
The Brand Showcase, managed by Richard Watts, describes the initiative as a dedicated space to promote exhibitors’ products to the UK’s consumer press and UK media influencers. This year saw an increase not only in the Brand Showcase participants but most importantly press attending. Richard adds
“From our Monday night press preview up until doors closing on the Wednesday, the brand showcase was buzzing, as we welcomed more members of the media to the show than ever before. Now established as a must-attend event for lifestyle press, exhibitors particularly welcomed the huge increase of Influencers attending the show, due to the instant engagement this generated for them across socials. Brands have seen an increase in followers, consumer reach and ultimately product sales, thanks to recommendations from some of the biggest UK influencers relevant to our industry.”
Most importantly it’s an initiative that appeals to our exhibitors, as expressed by Tony Golby of George East.
‘Business has changed dramatically in recent times, who would have thought that 10 years ago that we would have been just as excited about meeting a blogger as we were making contacting with a department store chain or a cookshop group then.’
And echoed by Kerry Cooper, Polder Products,
This was our fourth, and best year at the Exclusively Housewares, in my opinion, in one of the tougher times in the market this was a fantastic way to stay close with the retail community, have their full attention at a small venue and discuss ways to invigorate success.”
Key visitors are also shared compliments: -
Exclusively Housewares was a great place to touch base with my key suppliers as well as check out some new products and trends. I'd say that Exclusively is a great example of a trade show that provides quality over quantity. I had some valuable meetings and conversations and I used up every minute of the time I had available; in fact, I could have done with longer! The timing is perfect for a mid-year catch up and it saves our suppliers trekking up to the lake district to see us.
Kathryn Farrell, Cookware & Accessories Buyer, Lakeland
"Exclusively is a great place for the Ocado team to get together with so many key suppliers in one place. It's a great use of two days to catch up on trends, new products and seek out new suppliers. Exclusively is one of the most important dates in our diaries.
Martin de la Fuente, Senior Buying Manager: General Merchandise, Ocado
The Trend Hub, draws more visitors: -
This year, for the first time, the Informative Trend Talks program ran on both days, and welcomed full audiences. This year the show offered talks from Scarlet Opus, who talked through interiors trends, providing an insight into what consumer will want next, to help visitors know more about what consumers will be wanting to buy.
To complement the Scarlet Opus talks, the show offered four trend tours, which also drew capacity audiences. For those wanting to simply absorb the trends for the next 24 months in their own time, the show also produced captivating trend displays. Phil Pond from Scarlet Opus adds, “In 2019 more than 500 visitors came to see the Trend features, including teams from several of the country’s biggest housewares & SDA retailers, journalists from the best-known consumer blogs/magazines/papers and online publications and a myriad of independent retailers. A stylish, fun, welcoming, positive & informative event; at which manufacturers, retailers, the press and supporters of the industry meet; each playing their part in making the industry stronger & more prosperous for all. We are very proud to be a part of this show’s phenomenal progress”.
2019 also saw the introduction of trend talks and displays from “the food people” talking about the food we will be eating in the next 24 months and applying this knowledge to specialist equipment we would need to recreate these foods and offering relevant serving solutions.
Exclusively continues to draw Celebrities
Exclusively also drew celebrities: Lorraine Pascale, with Haden Appliances, Jeremy Pang with School of Wok, Dexam, Ed Kimber and Martha Collison from The Great British Bake Off, and Aggie McKenzie from My Weekly & How clean is my house?
‘The show team are delighted with the mix and quality of retailers that attended, continues Simon Boyd Operations Director. ‘The show embraced many new retailers who are championing new and evolving routes to market, alongside large respected high street names and, of course, our hard working and determined Independents, embracing change from all corners of the UK’.
Exclusively, the UK’s premier showcase of housewares, tabletop and small electrical, will take place at the Business Design Centre again next year next year on the 9th and 10th June.