This Exclusively Shows initiative is a unique opportunity for exhibitors to get their products in front of leading consumer journalists, influencers, tv editors and bloggers. In 2018, it is estimated that the media coverage resulting from this initiative reached a staggering 16M + consumers (based on title readership figures and published daily unique visitor numbers to online portals).
The Brand Showcase and Press Gifting Room at Exclusively Shows is fundamentally an edit of the main show itself, dedicated to promoting exhibitors to the British lifestyle press and leading media influencers. Journalists are invited to see event highlights in one space quickly and effectively, without having to take too much time out of their day.
Titles that participated and featured brands in 2018 included:
GQ - Hello! online - Good Housekeeping - ITV This Morning - The Sun - Daily Mail online - Ideal Home - Take a Break - House Beautiful - Sainsbury's magazine - Good Homes – MyWeekly – Heat - Home Style - Living Etc - Stylist - Mirror plus many Influencers
Each journalist is given a brand catalogue and gift bag of items to take away and test. Post event the press office team follow up with those who attended to help secure coverage for participants.
NEW FOR 2019
Introducingour showcase logo.
A NEW space design for 2019 will also be unveiled at the show in June.
Online press portal
Exhibitor press releases and high-resolution images will be available for download via the show’s website making it easier for journalists to feature products.
'Christmas in June' highlights
Traditionally the British Press start looking at potential gift and gadget ideas to feature within their lucrative festive season additions at the beginning of July. Exclusively exhibitor’s will be on their radar ahead of the competition within our Brand Showcase at the show in June. The opportunity to have product placed within key titles in the lead-up to Christmas can make a huge impact in terms of product sales both in-store and online.
· Bespoke press release distribution service.
A new post-show service is available to all brand showcase exhibitors who would like to reach out directly to the attending media with a bespoke press release, created and sent by our PR expert.
Richard Watts who manages the brand showcase commented.
‘’The Exclusively Brand Showcase is fast establishing itself as a must-attend stand-alone event within the lifestyle press sector. This is hugely exciting for us as a team and the opportunities it opens up for our exhibitors, both in terms of brand visibility to consumers and ultimately a route for increasing product sales. Journalists are already reaching out and asking for details on this year’s event and we are looking forward to building on last year’s successes.’’
Other collaborations included: Emily Leary from 'A Mummy Too' blog demonstrating showcase exhibitor products to her 35k strong facebook audience, award-winning blog Greedy Gourmet posting brand highlights to their 27k instagram followers and young British foodie youtube star 'In the Kitchen with Kate' presenting a showcase goody bag haul to her 200,000+ youtube subscribers - giving brands the opportunity to reach audiences that they might not have otherwise tapped in to yet.
Further highlights included: Grazia daily online featuring T&G woodware in a piece on engagement gifts, The Sun showcasing LSA for its Lust List and idealhome.co.uk putting together a full feature on Swan's recent collaboration with Fearne Cotton amongst many others.
Quotes from showcase attendees:
Alison Davidson, Homes & Interiors Editor House Beautiful Magazine
‘I don’t always manage to get to Exclusively Housewares, but I was so glad I did this year, it’s not until you see the products and have them explained to you, that you wonder how you ever lived without them! Some fantastic clever and time-saving solutions to make each day that little bit easier. And having the latest trends grouped together made it so much easier.’
Michelle Minnaar - Greedy Gourmet, 2017 food blogger of the year.
‘Unlike the main event, the Exclusively Brand Showcase was much more serene and manageable, enabling me to take time to fully appreciate the great new innovative products on offer.’
Jenny Tregoning - Stylist
‘Thanks for having me. It’s such a great event to have an easy overview of everything that’s out there.’ Juliet Coleman from Simple Human
“EH/EE is a top quality, well run event, which showcases the very best in housewares and attracts top buyers and independent retailers from around the UK. Plus, last year’s revamped media centre caught the attention of both trade and consumer journalists, resulting in some great coverage!”