Trend consultancy Scarlet Opus will once again be on hand at Exclusively Housewares and Exclusively Electrical to provide an invaluable insight in to trends which will influence the homewares sector over the next few seasons.

Scarlet Opus provide in-depth predictions about the future wants needs & desires of consumers; how people will be living and what they will want to surround themselves with, focusing on colour, material, pattern, texture & shape to make products desirable 2-3yrs in advance of their launch.

By identifying trends which are relevant to the housewares sector Scarlet Opus provide recommendations to help suppliers and retailers create a unique and sustainable competitive advantage.

Trend Talks @ Exclusively

Scarlet Opus will present 2 trend talks,  in the trend hub housed in the Atrium above Exclusively Electrical at 10.30 each day.  These informative and stimulating presentations will bring to life the key trends predicted to influence consumers in the next 18 months.

In previous years these have been standing room only events, so they do come highly recommended.  

Trend Display @ Exclusively

Also located in the trend hub above Exclusively Electrical will be the Scarlet Opus trend display, incorporating exhibitor product selected in the context of three consumer & design trends for 2020 identified by Scarlet Opus. The three selected design trends will guide the styling of interiors over the 18 months.  The trend interpreters from Scarlet Opus will be there to talk buyers and visitors through the displays.

Trend tours @ Exclusively

Participation in a trend tour will provide a further insight to of the trends and a knowledge of the products consumers will be looking to buy - reducing the risk of buying decisions. Lead by one of the Scarlet Opus trend  interpreters,  they will point out the Recommended "on-trend" products and the reasons they are forecast to be on trend. 

Tour bookings can be made on the show website and for groups of 5 or more we can arrange a private tour,  just note your requests via our booking system.

New for 2019 the ‘Recommended on Trend Product’ award

On route to the Trend Hub and throughout your time at the show, look out for the ‘Recommended on Trend Product’ award around the exhibition and on exhibitors stands, these products have all been selected by Scarlet Opus as being “Recommended On Trend”, meaning that they have the very best chance of being what consumers will want to buy.

 

 

The Trends Explained; Traveller, Fellowship and Satori

Autumn/Winter 2019-2020 Trend – Traveller

The followers of this trend will dare to look ahead with optimism to a calmer more stable era. Establishing fairness is central to the trend’s agenda and an era of mega-transparency and clarity begins. The trend is focused on restoring balance, order and correctness. During this new season a return to ‘Fine Dining’ will begin emerge, but not with the formality of Fine Dining in the past. This time it will be with a contemporary twist, friendly, correct, informal but with all the expectations of a ‘special occasion’ requiring all of our finery for a glamourous experience.

  

Spring/Summer 2020 Trend – Fellowship

This trend focuses on the Power of the Collective; we rise up together as a community of collaborators in a future where we are all makers, farmers, craftsman. We have a global outlook, installing hope that it must get better for all. It’s the opposite of the establishments, with its systems, protocols, procedures and constraints. Leading to a celebration of diversity in an increasingly globalized world. The collective reaches out for a better future.

Spring/Summer 2020 Trend – Satori

Serenity, balance and preservation underpin this trend in which we all reflect on the “Art of Living”. Those unable or unwilling to keep up with technology & the pace of life, hold on to what is real rather than virtual building a stable framework of values. They develop deeper levels of consideration and compassion for themselves & the natural world. The trend calls upon materials that are honest, natural, durable, sustainable and carefully crafted with a sensitivity to their location and use. 

 

The Scarlet Opus initiative allows visitors to make informed more calculated buying decisions, by providing an insight into the popular trends hitting our interiors in 2020 / 21.