Exclusively Housewares and Exclusively Electrical, the UK’s Premier Show has become the focus of the year for showcasing new products, Christmas collections and previews of Spring Summer launches in the Housewares, Tabletop and Small Domestic Appliances market.
2019 sees Exclusively Housewares & Exclusively Electrical once again working the British Independent Retailers Association (bira), together they are delighted to announce a major new joint initiative for 2019 and the launch of the Exclusively Gift, which will ensure that a visit to the show is both productive and cost effective.
It was the success of the 2018 bira bonus that fuelled the development of the 2019 Exclusively Gift. Last year the appeal of the voucher drew new, lapsed and regular visitors with a better than expected redemption level. Visitors welcomed the voucher, it provided an added incentive to visit the show, and offered the opportunity to speak to new suppliers and to develop business with their existing account base. The voucher was also welcomed by exhibitors as a tool to open new accounts and build business with existing. For bira, they benefitted from networking with both visitors and suppliers and consequently have decided to put further support to the voucher initiative and are exhibiting again at the show in 2019.
Introducing the 2019 Exclusively Gift.
Exclusively Gift vouchers with the value of £100, will be sent to bira direct members, registered to attend the show, prior to the show, operating in the housewares, SDA, gift and lifestyle sectors. New for 2019, the voucher will be accepted by all exhibitors wanting to participate in the initiative. This we trust will encourage all exhibitors to get behind the scheme, and no supplier is excluded. The voucher offers a real benefit for exhibitors, requiring no contribution, it simply offers the opportunity to open new accounts and build business with existing accounts, but remember each bira member only has one voucher but visitors do need to spend a minimum value of £300 net of vat to redeem their voucher.
In a retail sector that remains highly challenging, Simon Boyd, Marketing and Operations director of Exclusively Shows confirms, “For all the reasons above we are delighted to be making a bigger and better initiative by extending the program to all suppliers making it accessible to all. We are sure that our cooperation with bira offers buyers a competitive edge and we take pleasure in the fact that bira have chosen Exclusively shows as their only show to exhibit in 2019. We appreciate their extended to support for this initiative, which is of real benefit to the independent trade”.
“Following the encouraging feedback from both members and suppliers last year, as well as the positive uptake of members visiting the show. We are really looking forward to exhibiting at the show this year, supporting members with a truly extraordinary offer.”
Jeff Moody Managing Director of bira Direct
The ‘Exclusively Gift’ Voucher is one of many reasons that will draw buyers to this year’s show. In packed 2 days, visitors will focus on the new products from over 125 exhibitors, including no less than 16 new exhibitors in Exclusively Housewares and 5 in Exclusively Electrical.
Trend forecasters Scarlet Opus will also return in 2019 (the trends will be released shortly). A must see are their Trend displays in the trend hub, housed in the atrium above Exclusively Electrical. Furthermore the “Recommended on trend products” are highlighted throughout the show, but nothing can beat hearing the full story and we recommend attending a Scarlet Opus Trend Talk or participating in a Trend Tour bookable here
Will Jones BHETA Director of Housewares adds, “We are delighted to be once again supporting the independent sector with this excellent visitor incentive. This offer highlights our commitment to both exhibitors and visitors alike and confident that it will contribute to another successful show.”
Notes. The voucher is limited to one Exclusively Gift per bira member. Vouchers must be validated by bira on their stand EH457, prior to use. It can only be used at the show. Suppliers must redeem the voucher with bira at the exhibition. To ensure this opportunity is not missed, confirm your intention to attend Exclusively Housewares or Exclusively Electrical, via the new show website (www.exclusivelyshows.co.uk). Lookout for the Show Preview, (published in May), and create a shortlist of suppliers to redeem your Exclusively Gift.
For those interested in becoming a bira direct member, please visit www.bira.co.uk