The Exhibitor Briefing, will be held on Thursday 7th March at the BHETA  offices in Birmingham, with the objective of bringing all exhibitors up to speed with all the initiatives and new features that will form part of this year’s show.

The event starts at 9.30 with registration and coffee and winds up at 1.30 pm following a networking lunch.

The session is ideal for those wishing to find out more about upcoming trends in the housewares and small electricals retail market, and how they can be used to influence your product displays at the Exclusively Shows in June and stimulate visitor interest.
 
The briefing will also act as a great introduction to the shows to first time exhibitors and first time exhibition stand organisers, as the Exclusively team will be on hand to answer any questions and offer advice on how to get the best out of this year’s exhibition.
 

Future Trends
 
Phil Pond of Scarlet Opus will provide a brief on the key consumer and design trends the shows will be focussing on this year.  They will feedback to exhibitors how the ‘Trend Tours’ were received by visitors at last year’s show, and how the trails of ‘On Trend’ product will be chosen and identified at the show.

Planned Marketing Activity and how to get involved

Pam Ballone will run exhibitors through all the marketing activities planned for the show and how to ensure they make the most of all the free opportunities to get brands and products in front of show visitors in the run up to the shows. Richard Watts will provide a 2018 brand showcase overview and developments for 2019. Nicola Adams Brown will highlight additional exhibitor benefits. 

Achieving you return on investment

Exclusively Director of Sales Lindsey Hoyle will be presenting thoughts and ideas on how exhibitors can achieve a return on their investment during the show.

Show Operations


Simon Boyd will run through the show set up and break down and be available to answer any questions from exhibitors regarding their stand requirements.

The event welcomes all exhibitors, new and returning.

Timings/Agenda

09:30am - 10:00am        Registration & Coffee

10:00am - 10:15am        Introduction by Will Jones

10:15am - 11:00am        Update on trends to be featured at Exclusively - Scarlet Opus
                                            - Christmas 2019
                                           - Spring/Summer 2020

11:00am - 11:30am        Coffee Break

11:30am - 12:00pm        Update on show marketing activity and how exhibitors can get involved 

                                            Pam Ballone / Richard Watts / Nicola Adams-Brown

12:00pm - 12:15pm        Achieving your return on investment - Lindsey Hoyle

12.15pm – 12.30pm        Increasing your show impact - ESM    

12:30pm - 12:45pm        Update on show operations and questions - Simon Boyd

12:45pm - 1:30pm          Networking lunch
 

Please do  make every effort to attend, as experience has shown that those exhibitors who pro-actively engage pre-show do benefit.

Please confirm you attendance by email Sally Hawkins at This email address is being protected from spambots. You need JavaScript enabled to view it..  Directions to Federation House can be found How to find BHETA

Thank you. We look forward to seeing you there.