The Exhibitor Briefing, will be held on Thursday 7th March at the BHETA offices in Birmingham, with the objective of bringing all exhibitors up to speed with all the initiatives and new features that will form part of this year’s show.
The event starts at 9.30 with registration and coffee and winds up at 1.30 pm following a networking lunch.
The session is ideal for those wishing to find out more about upcoming trends in the housewares and small electricals retail market, and how they can be used to influence your product displays at the Exclusively Shows in June and stimulate visitor interest.
The briefing will also act as a great introduction to the shows to first time exhibitors and first time exhibition stand organisers, as the Exclusively team will be on hand to answer any questions and offer advice on how to get the best out of this year’s exhibition.
Phil Pond of Scarlet Opus will provide a brief on the key consumer and design trends the shows will be focussing on this year. They will feedback to exhibitors how the ‘Trend Tours’ were received by visitors at last year’s show, and how the trails of ‘On Trend’ product will be chosen and identified at the show.
Planned Marketing Activity and how to get involved
Pam Ballone will run exhibitors through all the marketing activities planned for the show and how to ensure they make the most of all the free opportunities to get brands and products in front of show visitors in the run up to the shows. Richard Watts will provide a 2018 brand showcase overview and developments for 2019. Nicola Adams Brown will highlight additional exhibitor benefits.
Achieving you return on investment
Exclusively Director of Sales Lindsey Hoyle will be presenting thoughts and ideas on how exhibitors can achieve a return on their investment during the show.
Simon Boyd will run through the show set up and break down and be available to answer any questions from exhibitors regarding their stand requirements.
The event welcomes all exhibitors, new and returning.
09:30am - 10:00am Registration & Coffee
10:00am - 10:15am Introduction by Will Jones
10:15am - 11:00am Update on trends to be featured at Exclusively - Scarlet Opus
- Christmas 2019
- Spring/Summer 2020
11:00am - 11:30am Coffee Break
11:30am - 12:00pm Update on show marketing activity and how exhibitors can get involved
Pam Ballone / Richard Watts / Nicola Adams-Brown
12:00pm - 12:15pm Achieving your return on investment - Lindsey Hoyle
12.15pm – 12.30pm Increasing your show impact - ESM
12:30pm - 12:45pm Update on show operations and questions - Simon Boyd
12:45pm - 1:30pm Networking lunch
Please do make every effort to attend, as experience has shown that those exhibitors who pro-actively engage pre-show do benefit.
Thank you. We look forward to seeing you there.