Wednesday, 11 April 2018
Hosted by BHETA at: Federation House, Birmingham
This morning session is ideal for those wishing to find out more about upcoming trends in the housewares and small electricals retail market, and how they can be used to influence your product displays at the Exclusively Shows in June and stimulate visitor interest.
The briefing will also act as a great introduction to the shows to first time exhibitors and first time exhibition stand organisers, as the Exclusively team will be on hand to answer any questions and offer advice on how to get the best out of this year’s exhibition.
- Future Trends
Phil Pond of Scarlet Opus will provide a brief on the key consumer and design trends the shows will be focussing on this year. They will feedback to exhibitors how the ‘Trend Tours’ were received by visitors at last year’s show, and how the trails of ‘On Trend’ product will be chosen and identified at the show.
- Planned Marketing Activity and how to get involved
Pam Ballone will run exhibitors through all the marketing activities planned for the show and how to ensure they make the most of all the free opportunities to get brands and product in front of show visitors in the run up to the shows. Following the successful launch as last year’s show of the Blogging and Gifting initiative Richard Watts will be on hand to provide an update for 2018.
- Maximising the exhibitor experience
Exclusively Director of Sales Lindsey Hoyle will be presenting her thoughts and ideas on how exhibitors can reap the benefits from implementing a pro-active pre show visitor campaign.
- Show Operations
Simon Boyd will run through the show set up and break down and be available to answer any questions from exhibitors regarding their stand requirements.
9.30 – 10.00 Coffee
Introduction by Will Jones
10.30 – 11.15 Update on trends to be featured at Exclusively - Scarlet Opus
- Christmas 2017
- Spring/Summer 2018
11.15 – 11.35 Coffee break
11.35 – 12.00 Update on show marketing activity and how exhibitors can get involved – Pam Ballone/Richard Watts
12.00 – 12.15 How to maximise the exhibitor experience – Lindsey Hoyle
12.15 – 12.30 Update on show operations and questions - Simon Boyd
12.30 – 1.15 Networking lunch