bira logo BritIndRetAssoc cmykBrooke House Exhibitions, the organisers of Exclusively Housewares & Exclusively Electrical, and the British Independent Retailers Association (bira) have announced a major new joint initiative for 2018.

Joint Initiative with bira

In a drive to support the independent retailers of housewares and cook shop products the two organisations will work closely together to ensure that a visit to the show is both productive and cost effective.

bira will have a stand presence at the show for the first time and a raft of new joint marketing activities will be undertaken to promote the event to bira’s independent retail members, encouraging them to attend.

bira members will be offered complimentary overnight accommodation, show refreshments and an invitation to the Exclusively summer party as well as some exciting new initiatives.

'We are delighted to have reached agreement to work closely with bira to support the independent sector’ said Simon Boyd, Show Director. ‘The Exclusively shows offer retailers an excellent opportunity to view the latest innovation in homewares, table top and SDA products ahead of the key Christmas buying period. The retail sector remains highly challenging. We are sure that our cooperation with bira will offer members a competitive edge.’

A highlight of our activities is the Golden Ticket Initiative, designed to result in pounds in the pockets for all those placing orders at the show. More details will be unveiled in February via our website and on Social Media.

Sarah Arnesen, Head of Marketing, PR and Events at bira said “We are really pleased to be working closely with Exclusively Housewares and Exclusively Electrical and to have a presence at the show in 2018 for the first time. This will enable us to better support our members and the independent retail sector. We recognise the show as a key buying opportunity for the sector, and know many of our members already attend. The bira team is looking forward to being on hand to offer advice and information on bira’s many services. It’s going to be a great show.”

If you would like more information about this topic, please contact Sarah Arnesen at 0121 4466 688 or 07823416859 or email at This email address is being protected from spambots. You need JavaScript enabled to view it. or Pam Ballone at 01905 429343 This email address is being protected from spambots. You need JavaScript enabled to view it.

Notes to Editor:

The British Independent Retailers Association (bira) is the voice of independent retailers. The UK-wide network of bira members benefit from first class support, savings on essential business services, unlimited free legal advice and specialist representation, helping them to trade more effectively, profitably and sustainably for the future.

Passionate about championing independent retailers and in a highly competitive market, bira helps its members stay one step ahead.

bira Retail Membership is open to independent retailers across the UK from single retail outlets to small chains, department stores, dealers and merchants, as well as Associate Membership for organisations servicing or allied to the independent retail sector.

Find out more at: or email This email address is being protected from spambots. You need JavaScript enabled to view it.

Exclusively Housewares is owned and organised by Brooke House Exhibitions, a subsidiary of the British Home Enhancement Trade Association (BHETA) is external

Exclusively Housewares attracts key buyers from all sectors of the housewares and tabletop market. Every year buyers from all the major department stores attend the show, along with garden centre buyers, mail order and internet retailers. The show is also used by buyers from specialist cookshops around the UK and more general home and hardware stores.

Find out more by emailing This email address is being protected from spambots. You need JavaScript enabled to view it.

In conclusion

Buyers will be attracted to the strongest line up of Housewares, Tabletop and SDA suppliers of any UK show providing the opportunity to connect with the very best brands, their launches and sales initiatives in just two days!