
Knowing what consumers want next helps you to buy more of what will sell. It de-risks buying for retailers, and inspires merchandisers.
One of the trends for 2020/21 which Scarlet Opus is exploring at Exclusively Digital is Earth Age Awed by the potential of artificial Intelligence and developments in space exploration, we take time to nurture our human qualities, taking us back to the basics and embracing the universal values that bond us together. There is a primal energy to this grounded aesthetic that boasts genuine connections with the earth alongside the integration of technology. Ancient cultural beliefs, spiritual practices and simple rituals are reframed for modern sensibilities, offering protection, restorative qualities, and stillness.
Scarlet Opus
Trend forecaster, Scarlet Opus, has prepared this video focusing on the key consumer buying trend for 2020/21, Earth Age.

Scarlet Opus
The team Scarlet Opus, the independent trend forecaster, had selected the ‘Recommended on Trend Products’ – these are the ‘must buys’ because they are the best in show to ‘fit’ for the 2021 design trends. There are plenty of great products to see at this years’ show alongside these ‘recommended for consideration’ items.

Allinox Nomad collection
Nomad. A range forged by nature and made with superior acacia hardwood making it durable, strong and giving it that authentic look!
This knife block set is made from sustainable acacia wood, which has natural antibacterial properties.
This set contains: 1 slicer knife, 1 bread knife, 1 utility knife, 1 chef knife and 1 paring knife.
Knives are made from durable, high-quality, 4cr13 stainless steel. V-edge cutting angle of 21° for maximum sharpness and balance. The ergonomically designed handleprovides comfort and confidence in handling. The non-skid feet keep the block securely in its place and ensure that there are no scratch marks on your worktop. Five slots to keep all the knives secure and safe. The Nomad range is made with acacia wood. Any irregular aspect of the wood is the guarantee of its natural and authentic source. Small variations in colour, as well as the appearance of cracks are inherent characteristis and add to its beauty.Acacia wood has natural antibacterial properties.
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Anniversary House
Galaxy Star Pick cake candles
Anniversary House Cake Decorations and Disposable Tabletop offers an array of products, including Cupcake Cases, Cookie Cutters, Sugarcraft, Candles, Plastic Toppers, Resin Figurines, Ribbons, Cake Drums, Paper Tableware and Napkins, Plastic Serveware, and Gift Packaging for both everyday occasions and seasonal events. All of our Sugarcraft is 100% handcrafted in the UK too
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Apollo Housewares
Rustica paddle board.
Natural finish. Perfect for starters, platters and appetizers. Size: 25-30 cm Material: Rustica wood
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Auteur
Marble Corkcicle. The stainless steel sports water bottle features an innovative triple insulated design, which keeps your drinks ice cold for up to 25 hours or piping hot for up to 12 hours all day long. The Sport Canteen has a handy drink through straw tip which allows for effortless hydration while you are most active, with a folding metal loop for easy carrying and a wide mouth for ice cubes, for extra cold drinks.
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Brabantia
Terracotta pink bin
Bo has a beautiful design with plenty of capacity and is space-efficient to fit closely to the wall or in a corner. Additional features: Soft touch open and close system; Easy to clean, with removable inner bucket; Non-slip base - protects the floor and keeps the bin steady; Extra-large inner bucket - ideal for a busy family home; Easy to move around with sturdy grips; Uses Brabantia PerfectFit bin liners, size code M.
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Burton McCall
Merible. Peugeot has achieved a technological breakthrough with their latest addition to the range, the Peugeot Meribel Mills. These new mills combine the use of wood with a revolutionary new process that protects and magnifies the wood’s noble core in an acrylic envelope. After several years of research with this technology, Peugeot are now able to produce a mill with a number of benefits. Not only is the Meribel mill an eye-catching design due to the contrast between the highly matt finish of the cap and the brilliant finish of the mill body but, the ingenious design allows for intensive use by protecting the wood against humidity. As with all wooden Peugeot mills, they are produced in France and come with a lifetime guarantee on the grinding mechanism.
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David Mason Designs
Artisan Aztec Collection. Artisan is an exquisitely hand-crafted collection for the home, with a rustic finish and woodcut effect illustrations.
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Ilttala
Iittala Nappula – Plant Pot 260x155mm Dark Green
A table’s awkward shape and ‘swollen’ legs were designer Matti Klenell’s inspiration for Nappula’s signature silhouette. Now a modern Nordic design classic, the Nappula plant pot features a fun play on the signature silhouette with its flowing curved design. The larger size displays plants beautifully in any interior. A true inspiration for green displays that allows you to bring the outdoors in. Dark green highlights the minimalist design. Striking alone or grouped. A perfect gift.
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Melitta
Pour Over coffee set - grey
Over 800 aromas are found in the coffee oils of a coffee bean. A 'pour over' brewing method is the perfect way to prepare your coffee that will leave these aromas in. With Melitta's pour over sets, you will experience the whole aromatic variety of hand-filtered coffee and create a whole new level of coffee enjoyment.
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Navigate
Lunch bag in navy brand. It features one of the core Indigo colours and has a somewhat abstract copper colour overlaid print design. • Part of a wider collection of lunch on the go products in indigo / navy including Travel Mugs and drinks Bottles. • Brand new shape and designed specifically for Lunch boxes to fit flat inside • Generous 7L Capacity • Advanced insulation to keep food and drink chilled all day • Mimics a classy handbag shape rather than saying ‘I’m a lunch bag’
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RKW
Cavaletto collection of matching Small Domestic Aplliances and Housewares products under the Tower brand. The high quality stainless steel structure is finished in a midnight blue coating with rose gold finishing touches for a touch of elegance to set off your kitchen. The detachable filter can be easily removed when it requires a quick clean, while the pull up lid presents maximum access for ease of refilling. The automatic shut-off and boil dry protection features maintain reliable operation during use.
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Sabichi
Sabichi Reactive Blue Stoneware Dinner Set. Discover our contemporary style dinnerware and bring a modern touch to your tabletop with our stunning blue reactive glazed dinner set. Perfect for both everyday dining and special occasions. The set includes dinner plates, side plates and bowls.
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Simplehuman
Refillable rechargable sensor pump. One of the most efficient ways to prevent the spread of germs is to avoid touching surfaces. Our touch-free sensor pumps are an easy and automatic way to ensure no germs are spread to the next user making your environment more hygienic and healthy.
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Tatay
25L Smart Deco Pedal bin from Tatay is available in various colours and finishes, including marble and wood
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Taylors Eye Witness
Keep an eye out for our smart new Satin Gold kitchen knives. With a classy golden titanium nitride plated finish, they not only look exquisite, they are designed with performance in mind too. With precision taper-ground blades and hygienic all stainless steel construction. Range includes Paring, All Purpose, Sanoku, Bread and 20cm Chef’s knives in fully recyclable secure hanging packaging.
What’s more, our popular zinc-aluminium kitchen gadgets are now available in satin gold to match.
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